Strategic Healthcare Advisors (SHA) supported Scottish Development International (SDI) and accompanied a delegation of Scottish healthcare start-ups to SantExpo 2025, a leading European healthcare innovation event.

The SHA team provided end-to-end support, from organising a pre-exhibition networking dinner to on-site guidance at the SDI stand, helping start-ups navigate meetings, cultural differences, and increase visibility through targeted media coverage. SHA also supported SDI in hosting a private reception at the British Embassy in Paris, facilitating high-value introductions with potential buyers.

A key highlight was a panel discussion hosted by SHA, bringing together European healthcare innovation experts to explore the future of medical innovation. This collaboration reinforces SHA’s role as a trusted partner in supporting international healthcare delegations and accelerating market access.